BLACKPINK’s Latest Single: “JUMP” Released via The Orchard
On Friday, July 11, 2025, K-pop sensation BLACKPINK released their highly anticipated single, “JUMP”, through their long-time label YG Entertainment. However, this time, the group’s distribution partner has changed. While BLACKPINK’s previous releases were distributed by Interscope Records since 2018, the pre-save page for “JUMP” reveals a new partnership with The Orchard.
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The Orchard Takes Over Distribution for BLACKPINK
The Orchard, a key player in the music distribution industry, is now handling the distribution of BLACKPINK’s music. Although The Orchard declined to comment on the specifics of the deal, a spokesperson for the company confirmed the new partnership. BLACKPINK’s representatives did not immediately provide a response regarding the change.
The Orchard: A Rising Power in Music Distribution
Since its inception in 1997, The Orchard has grown into one of the leading forces in the music distribution sector. Known for offering independent artists an alternative to traditional label deals, The Orchard has built a strong reputation in recent years. Following an investment from Sony Music in 2012 and an acquisition of the company in 2015, The Orchard has expanded its services through strategic acquisitions of companies such as RED, AWAL, and IODA. As of May 2025, The Orchard holds an 8.9% market share in music distribution in the U.S., making it the largest distributor, three times the size of its closest competitor.
The Orchard’s Role in Independent Music Distribution
In addition to working with top artists like BLACKPINK, The Orchard is also known for its work with independent labels, helping them distribute music online. The company is partnered with various successful artists and labels, including Rimas Entertainment (home to Bad Bunny) and Double P Records (co-founded by Peso Pluma). LVRN also joined The Orchard after leaving Interscope Records, showcasing The Orchard’s growing influence in the industry.
BLACKPINK’s Return with “JUMP” After a Three-Year Hiatus
The release of “JUMP” marks BLACKPINK’s return after a three-year hiatus. During this break, the group’s members achieved significant solo success, which contributed to their global fame. JENNIE released her debut solo album Ruby earlier in 2025, and also appeared in The Idol alongside The Weeknd and Lily-Rose Depp. LISA followed with her debut solo album Alter Ego in 2025 and was featured in the latest season of White Lotus. ROSÉ released solo hits like “APT.” in collaboration with Bruno Mars, while JISOO topped the charts with her debut solo single “Flower” in 2023 and followed it up with the release of her solo EP Amortage in February 2025.
BLACKPINK’s Ongoing World Tour
As BLACKPINK gears up for their world tour, the group will perform 31 shows across 16 cities worldwide. The tour includes two-night stadium performances in major cities such as Los Angeles, New York, Paris, and London.
Conclusion: BLACKPINK’s New Chapter with The Orchard
The release of “JUMP” not only marks BLACKPINK’s highly awaited comeback but also signifies a shift in the group’s distribution strategy with The Orchard. As the music industry continues to evolve, BLACKPINK’s new partnership with The Orchard reinforces the growing influence of independent distribution platforms. Fans can expect even more exciting developments from the group in the near future.
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Penulis: Amelia Juniarti
