BLACKPINK’s “Jump” Marks Group’s First Release in Over Two Years
On Friday, July 11, 2025, BLACKPINK officially released their new digital single, “Jump,” which marks their first music release in two years and 10 months since their last full-length album, “Born Pink,” released in September 2022. This release excludes their contribution to the video game soundtrack for “The Girls.”
“Jump” introduces a new musical direction for the K-pop quartet, moving away from their previously charismatic style. The song features an addictive chorus and guitar riffs reminiscent of a Western film, with each member’s distinctive vocals adding layers of appeal.
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Collaborative Effort with Industry Professionals
The track was crafted by Teddy and 24, the talented producers behind many of BLACKPINK’s previous hits, alongside a team of international lyricists and composers. The accompanying music video was directed by the award-winning Dave Meyers, known for his high-quality visual storytelling.
Powerful Music Video and the Reunion of BLACKPINK
YG Entertainment stated that fans will witness the perfect synergy of BLACKPINK as all four members reunite after nearly three years. The “Jump” music video presents the group’s iconic influence with powerful visuals and an engaging narrative, highlighting their position in the music industry.
BLACKPINK Debuts “Jump” Live at Deadline World Tour
The group first performed “Jump” at the opening of their Deadline World Tour at the Goyang Sports Complex Main Stadium in Goyang, just north of Seoul, last weekend. This marked the live debut of the song to an excited audience.
Deadline World Tour Takes BLACKPINK Across the Globe
Following the success of the “Jump” release, BLACKPINK’s Deadline World Tour continues across 15 major cities globally. Upcoming stops include:
- Los Angeles
- Chicago
- Toronto
- Paris
- Milan
- London
- Bangkok
Fans can look forward to seeing BLACKPINK perform this exciting new track and many other hits from their extensive catalog during the tour.
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Penulis: Amelia Juniarti
